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Power Brands: Measuring, Making, and Managing Brand Success
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Hajo Riesenbeck and Dr. Jesko Perrey, 2008
The second edition of Power Brands presents a holistic approach to brand management based on the trinity of art, science, and craft. In cooperation with leading academics and practitioners, Hajo Riesenbeck and Dr. Jesko Perrey have developed a practical toolkit – BrandMatics® – that enables companies to manage their brands consistently.
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Breaking away from the pack: Enhancing Canada's global competitiveness
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As the global economy continues to evolve and integrate, Canada and its businesses must adapt to remain competitive.
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| Reducing U.S. greenhouse gas emissions: How much at what cost? | | | Read more |
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| The New Power Brokers: How Oil, Asia, Hedge Funds, and Private Equity are Shaping Global Capital Markets | | | Read more |
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| Operation China: From Strategy to Execution | | | Read more |
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| Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance | | | Read more |
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| Power Brands: Measuring, Making, and Managing Brand Success | | | Read more |
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| Mergers: Leadership, Performance, and Corporate Health | | | Read more |
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| McKinsey Global Institute Anthology Series | | | Read more |
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| China Roundtable: View from the Ground | | | Read more |
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